Posts Tagged ‘Truth’

CHIROPRACTIC PROFESSIONAL DEVELOPMENT COMES TO YOU

Tuesday, November 27th, 2007

Are you involved in a group practice, mastermind meeting group, or regional chiropractic group? You could have CPD come to your group instead of you traveling hundreds of kilometres to further your professional development. And when you calculate the cost of traveling, extra time out of your practice to get to and from a program, the costs of accommodation and meals, and, time spent away from family and leisure - this can calculate to a saving of hundreds of dollars and large amounts of YOUR time…

Below is a list of training programs that we can provide to your group:

Torque Release Technique Seminar - A 2-day technique program that upgrades your analysis and adjusting skills to 21st century chiropractic…
Click Here To Find Out More…

Advanced Torque Release Technique Hands-On-Workshop - Follow-up to the TRT Seminar: A 1-day technique program that converts your TRT skills from competency to mastery…
Click Here To Find Out More…

“ADHD, To Drug Or Not To Drug” - A 1/2 day program which teaches the truths about ADHD and related behavioural disorders and gives you clear and effective strategies for managing the number one paediatric crisis…
Click Here To Find Out More…

Super Posture Workshops - A 1/2 day program which shows you the skills, strategies and solutions to one of the biggest causative and aggravating factors for the Subluxation…
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Auriculotherapy Seminar And Workshop - A 1 day program that trains you in the principles and application of the most congruent ancillary modality for chiropractic practice…
Click Here To Find Out More…

Click Here To Email Me An Enquiry About Any Of The Above…

Practice Tip - WHAT DO YOUR PRACTICE MEMBERS REALLY THINK ABOUT YOUR CARE?

Friday, October 19th, 2007

The Million Dollar Question

Many of us now call ourselves “Wellness DCs” or “Healthy Lifestyle Doctors” or some other impressive sounding title - I guess we are trying to differentiate our services from the other “garden variety” DCs? But these titles often are a reflection of us, and not a true reflection of how our customers really see us, or how they themselves behave. Maybe we exercise regularly, get adjusted every 1-2 weeks, keep a positive outlook, eat organic etc. But then we have 80% of our practice on monthly schedules, and have no discernable influence on their other healthy habits?

I suffered a daunting revelation when I upgraded my technique and scheduling systems to a more “wellness” driven focus. You see I used to spend ~15 minutes with each client, and they loved my soft-tissue techniques, and often complimented me on my ability to find the sore spots and to provide instantaneous relief from their musculoskeletal aches and pains. Not that there is anything wrong with this - but my mission is to improve the health and wellness of everyone that I can influence - not to be the natural alternative to Nurofen and Panadeine. And when I changed my technique to a neurological model, many left the practice before they could possibly experience the extra health benefits - why? “Because I didn’t rub their shoulders”!

So, what do YOUR clients really think of YOU? Here is the million dollar question to ask your practice members that will inform you of the truth…

“If you could come and have an adjustment whenever you wanted to, and it didn’t cost you anything, how often would you come?”

1) If the answer is, “Oh I’d come every single week, and sometimes even more”: Congratulations - you probably are truly a wellness DC - your clients truly comprehend the global benefits of an adjustment. They probably perceive the reduction in tension and stress, the improved sleep patterns, the maximised immunity, and the increases in energy after each adjustment.

2) “Oh, I’d come every 4-6 weeks”: Maybe you should replace the title “Wellness” with “Maintenance” DC. Your clients have probably discovered that if they go longer than 4-6 weeks, that their aches and pains start to increase in severity and regularity. Your periodical adjustments offer them effective and lasting pain relief.

3) “Oh, I’d come a 2-3 times a year”: I actually don’t quite understand this concept - maybe it’s because they get their car serviced twice a year, and go to the dentist twice a year, and floss their teeth twice a year, and make love twice a year? I’m not sure of what possible benefit two adjustments per year could have - maybe I underestimate the power of an adjustment?

4) “Oh, I’d come in whenever I had a problem”: Whoops, if you get a lot of this answer, then it is time to change your title to “garden variety DC”.

To take this question to the next level: If your practice members answer that they would like to come more often than they actually do - the next question to ask is - “What do we need to do to help you come as often as you would really like to?” - now its time to work out a strategy, schedule, fee, that makes their dream a reality…

Click Here To Find Out More About Practice Change Coaching…