CHIROPRACTIC EXCELLENCE

Many of us spend much of our thought life thinking about what we HAVE or what we would like to have; and even what we don’t have or don’t want to have.

Whether we are thinking about our finances (“If I was rich the things I could do…”), our material possessions (“I need that toy…”), our relationships (“If he/she paid me more attention I would be happy…”), our business (”If I saw more patients then I would enjoy practice…”), our health (“I’m sick and tired of being sick and tired…”) etc.

When we are day dreaming about what we would like to have, or stressing about what we currently have , we forget that there is always something which precedes what we possess! And this is - what we DO!

It can be a depressing thought, but many personal development authors tell us that what we have and what we will have in the future are a direct result of what we have done previously and what we are going to do next! Action leads to results.

There is an even higher activity though, which precedes doing, and hence also having. And this is - BEING!

Have you ever thought about what you want to have and someone has advised you what to do. But, you just don’t seem to be able to break through and consistently DO a new behaviour. This is because you haven’t changed your BEING.

There’s times when we all wonder why two people can be taught the same procedures but get totally different results - This is because their BEING is different.

So - to make quantum leaps in our personal development, we need to make changes in our BEING! Our being is the roots of our character and personality: Our beliefs, our mission statements, our values, our visions, gifts and talents.

Who do you want to be? What will they say about you at your funeral? Are you here to serve or to receive?

Business management in the ‘80s taught people to plan what they wanted to HAVE - set goals - then work backwards to determine what they needed to DO - and this in turn would direct what the person needed to BE.

Sometimes Christian ethics teaches us that we just have to concentrate on our BEING, and God will provide for all our needs (our HAVES). This ignores the fact that whenever we get our BEING into true integrity we become inspired with things we can do - which leads to what we will HAVE, by “God’s Grace”!

Then there’s those of us that are so trapped in the DOING that we forget what we were BEING when we got inspired to DO! (read the last line again slowly!) And we can’t even remember what we are going to HAVE as a result of that DOING! We just keep on doing those things over and over into the future, because they are what we have been doing in the past.

The new business and personal development ethic is based on putting first things first - work out your “BEING”, and spend time regularly keeping in touch with that BEING. This will direct and keep your “DOING” on track. The “HAVING” will then just become a by-product of these processes, a symptom or fruit of our BEING!

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The number and type of clients you see and draw to your practice are a SYMPTOM of your own attitude towards chiropractic!

1) If your attitude is that chiropractic is great for the relief of any number of aches and pains - then you will have a pain relief and crisis care practice.

No matter how many visits you try to extract from your customers, they will tend to use you only for the relief of aches and pains - you may have a PVA of 20, but this will be 20 visits of crisis care. And because you will see primarily pain relief occurring, you will justify your attitude. In other words, you will either not initiate larger state of wellbeing and general health changes, or even if they are occurring you will be oblivious; because you won’t even ask the questions that might detect that something else is going on. And your patient’s won’t think to mention any other changes that are happening in their lives, because you are the “Back Doctor”, and the other stuff has nothing to do with you.

2) If your attitude is that chiropractic is good for fixing back problems, or straightening abnormal spinal angles - then you will have a corrective care practice.

You could have a huge practice, with people seeing you for a bunch of visits in a relatively short space of time. People will be convinced and even impressed by your level of professionalism, equipment and affluent appearance. But here’s the question: How many families are you seeing, how many of your clients have been seeing you for 5 and even 10 years, how dependent are you on the next bunch of new patients to refill the appointment book and balance sheet?

3) If your attitude is that regular chiropractic helps to prevent spinal problems from progressing to be serious, acute and painful - then you will have a maintenance practice.

How quickly do your patients get to four to six week intervals in their care? Often they get to monthly visits and you haven’t even reassessed them. A couple of times a week for a couple of weeks, then once a week for a couple more weeks, and then before you know what’s happened they are booked in, in 4-6 weeks. They may be out of pain, and they may have experienced some initial health improvements, but have YOU really made any signifiant physiological and functional changes to their global state of wellbeing? Will they live longer and better as a result of an adjustment every 30-60 days, while in between they undo all your good work?

4) If your attitude is that chiropractic is an integral part of a person’s health program, having an effect on their nervous system and releasing the work of the body’s innate intelligence - then you will have a broad scope health and wellness practice.

Their symptoms, state of disease, financial position are even totally irrelevant to your belief that a regular adjustment will do them good… It’s this simple - PEOPLE WHO GET ADJUSTED DO BETTER! And they usually feel and function better too. But you don’t take responsibility for your practice members’ state of health - You didn’t get them into the state they are currently in, and you can but assist them and even coach them towards a more optimal lifestyle… You understand that each adjustment is a positive healing step forwards, and you utilise all your clinical and technical skills to determine how many steps they take backwards in between adjustments to determine the optimal schedule for their care. And this attitude is contagious, because the type of new patient that appears at your door seems to intuitively understand this philosophy, and they seem to be surrounded by a family and peer group that wants to join them at your rooms on a regular basis.

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