Posts Tagged ‘Straight’

CONVERT YOUR EXAMINATION EXPLANATIONS TO NEUROLOGICAL EXPLANATIONS

Tuesday, October 16th, 2007

There seems to be a mythology in chiropractic that the average person is unable to comprehend the nervous system - IF this is true it is because no-one has ever taken the time to teach them…

Masseurs and Physios are hardly going to teach ANY principles that explain the nervous systems’ role in health and disease. The pharmaceutical companies and AMA would probably prefer that the average person did not understand the CNS, except that they have drugs that can block all pain and unwanted emotions. Not many people are going to see a neurologist in their life - and those who do rarely come away with any insight into the normal functions of the CNS.

You’re a chiropractor - it is your calling to teach the world about the importance of a healthy and fully functional nerve system. No-one else will. The simplest way to do this is in bite-sized chunks…

1) Explain at the very beginning of your relationship with a new client that the nervous system controls and regulates ALL bodily functions, and therefore everything that you do to them is is all about improving their nervous system; and warn them that you will tend to explain everything to them in terms of the nervous system so that they can better understand their own body and how to look after it.

2) Convert your explanations of your exam procedures to neuro speak: eg. POSTURE - Posture is not a biomechanical phenomenon - it is a neurological phenomenon - it represents the body’s ability to perceive and position itself against gravity - its effectiveness in maintaining the sphenoid directly above the coccyx - this requires proprioception and fine-motor control. When you display a person’s postural distortions to them, forget the mechanical talk about the spine bending forwards and putting more strain on the discs. Instead explain to them that the reason their head has got into such a ridiculous position is because their brain doesn’t know where their head is; and the most likely reason for this is something (a subluxation) blocking the information getting from their neck joints and muscles to their brain.

When you explain spinal XRays spend as little time explaining the shape and position of the vertebrae; instead teach them how the changes on the XRays will be affecting their CNS: “See how your neck is leaning forward, and has become straight - this will be stretching your spinal cord like someone trying to wring out a wet towel”. Look at this extra backwards bend in your low back; look at the size of the holes between the vertebrae - this is where the nerves have to exit to control your body - what effect do you think this squishing will have on the nerve’s ability to transmit information?

3) Do an audit of each of your exam procedures and examine your explanations. Then re-write your description for that procedure in terms of the nervous system - you can do it - you’re a chiropractor. AND/OR Attend a TRT seminar and we will help to show you all the neurological indicators that you can use to assess, explain and educate your practice members.

4) Explain the outcomes of your adjustments in terms of the nervous system and then show them the changes that occur in their positive findings when they are adjusted. When you learn TRT you will be able do do this in a few short moments…

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Practice Tip - HOW TO SEE MORE KIDS IN YOUR PRACTICE

Tuesday, October 16th, 2007

I was recently cleaning up a shelf in my store-room when I found an old post-pack - not sure what was inside, I blew off the dust and opened the cover and found dozens of Polaroid photos of all the kid’s that had arrived as new patients at our practice through the nineties. I called in my CA and we spent a few joyful minutes recalling all the memorable moments and miracles. Then we noticed that there was a whole bunch of kids (some now teens) that were still regularly seeing us - and as you can imagine they are now all a lot taller and bigger, some 10-15 years later. So, our new project has been to recreate their photos when they come in for their tune-ups. The funniest is two small giggling boys squeezed closely together in an arm chair - they used to keep the whole reception room laughing because they used to be so ticklish that they would laugh uncontrollably through their adjustments - now one is nearly 6 foot and the other nearly 100kgs - and they still both giggle when I adjust their necks! We are going to produce a “where are they now” display with the title - “Want your kids to grow up healthy and straight? Then get them adjusted regularly.”

Our kid’s room walls used to be covered with photos of kid’s and all their colouring sheets and drawings of their chiropractor, and this was without a doubt the biggest referral tool for us when attracting families and kids. Why?..

1) People love to be where people are - when parents are in your practice and see all the kids that see you, they will ask you about chiropractic for kids… On the other hand if all they see is trendy prints and the latest edition of WHO weekly and the Bulletin - then they will not give a single thought about whether or not their kids need chiropractic care - they’ll probably read the last advert for kiddy pain killers instead.

2) You can tell the success stories. If someone asks you about chiropractic for asthma, or bedwetting etc - it’s great to be able to quote the latest research, but what really works is when you can point to a number of kids on your photo wall who you have treated for that very same condition.

3) Kid’s see the photos and ask what they have to do to get included on the wall of fame - say no more…

4) When you see a kid new patient there is a reduced fear factor because they can see so many other kids smiling and being adjusted in the photos (make sure you take lots of photos with you adjusting, laughing, and interacting with the kids - but no photos that show images of the kids in twisted positions).

5) Dedicating a room or area to kids shows that you are family and child-centred - if your practice looks like a kid has never stepped inside - then they probably won’t?

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