Posts Tagged ‘Public Perception’

HOW TO BYPASS THE ECONOMIC SLOWDOWN

Thursday, January 29th, 2009

Do you need more new patients to feed the growth of your practice? Are you tired of those training programs that claim to provide the missing piece in improving your effectiveness; only to find that it is yet another technique that is only applicable to a small segment of your patient base? Have you been grappling with how to increase your cash flow and profits in spite of rapidly rising overheads? Are you investing too much of your time and energy in your practice, and not enough time living the lifestyle that you spend all day telling everyone else to live? Are you sick and tired of the public perception or misconception of what you do? “Oh you’re a chiropractor? I’ll come and see you one day if my sore back doesn’t get better by itself!” Have you ever struggled with your confidence and certainty in practice?

My name’s Nick Hodgson and I face all the same struggles that you do in private practice. I’ve started two practices from scratch, bought and managed a successful practice for eighteen years, employed and mentored associates. And at the same time I have organised countless training programs featuring some of the world’s top chiropractic presenters, culminating in my being awarded the Victorian Chiropractor of the Year in 2005, for contributions to the profession. More recently I have been honoured to be the Australasian Training Provider for Torque Release Technique and would like to invite you to join me at one of our programs this year.

TRT is the first chiropractic technique developed through a scientific research project, published in major medical journals, and then featured on the Discovery Health Channel. But the real benefit occurred when TRT escaped the peer reviewed journals and entered the average chiropractic practice. The overwhelming conclusion has been that TRT is the 21st century upgrade that improves a chiropractor’s life without compromising clinical results or ethics.

You see it has answered the two biggest chiropractic questions: “How do you offer your patients the best possible improvements in their health and quality of life, AND AT THE SAME TIME minimise the amount of work that you have to do to achieve these great results?”

Solving these two dilemmas resolves all stressors in the life of a Chiropractor: If your patients get great results, they get excited and they refer and spread the word, and they comply with your recommendations, because they are impressed. And if you get great results with the minimum of effort then you can either make more money by seeing more people, and/or you can spend less time in your rooms and more time on your lifestyle.

But don’t just listen to me: Here’s a sample of some Chiropractors’ personal experiences…

“I have been amazed at the results I’ve been getting out of this process. I would never have believed this to be possible with such a simple technique.” AC, South Africa

“Certainly this technique changed my life… has really helped me finally understand what Chiropractic is and man was I wrong.” CS, USA

“With your help I am able to make a very smooth transition from a pain practice to a wellness practice. ” TG, USA

“It was the best conference and technique seminar I have ever been to. It provided me with some very timely answers to a lot of questions that had been coming up for me, especially about knowing that Chiropractic and being a Chiropractor is truly what I am here for, but being endlessly frustrated by it (me) just not working the best I knew it (I) could. That was until I learnt about primary subluxations and non-linear adjusting.” JR, Australia

“I have found TRT to be the first technique to be superior to what I have done in the last twenty seven years… I have seen intriguing and wonderful results with TRT.” PR, Australia.

It’s so rewarding to get lots of this feedback after every training program…

And the huge advantage of TRT training is that what you learn can be implemented in any style of chiropractic practice:

You love to manually adjust? TRT will show you how to get bigger changes by adjusting less segments – the ones that really need it: You’ll become more specific, more precise and more confident with your adjustments.

Looking for a low-force alternative? We’ll introduce you to the Integrator, the adjusting instrument which was purpose designed, built and patented to correct subluxations. Not like those instruments which are adapted medical instruments. The Integrator offers pre-loading trigger, incredibly high speed, recoil and torque to produce a three dimensional adjustment which has been measured to produce big shifts in state of wellbeing.

See yourself as more of a craftsman than a technician? You will love the fourteen diagnostic indicators of subluxation, and the precise differential diagnosis system to identify the Primary Subluxation at any moment in time, with built in safe guards and review methods to track the response to each and all of your adjustments.

Prefer High Volume? With the assessment and adjusting system you take back to your office, you will be stunned with how quickly you can deliver a magical adjustment. No matter how many patients you currently see – you will be able to see more in less time.

Believe that Chiropractic is more about the nervous system than the musculoskeletal system? Then you need an assessment and adjusting system that breaks out of the mechanistic orthopaedic mould.

You have a Wellness focus? Then you’ll need an approach which breaks out of the mechanistic back pain model and into a neurological state of wellbeing model – TRT offers a unique selling proposition which has the ability to improve quality of life.

You like to be on the cutting edge? TRT has a pedigree of research and development and the next few years promise some revolutionary upgrades to what is already one of the most exciting breakthroughs in chiropractic’s history.

You’re committed to excellence? You see profits and patient numbers as secondary to the quality of the service that you provide, and you are more interested in the product than the profit: TRT is definitely for you as there are no hard sales techniques attached – it’s less about convincing patients that they have to see you forever; and more about providing such great results that they tell you they’ll be seeing you forever.

What’s involved with TRT Training?

ü  A two-day intensive highly interactive training program

ü  Plenty of hands on demonstration and workshop so that you are ready to use what you have learnt

ü  Training manual included with your registration

ü  Tea breaks and lunches catered for inclusive

ü  Free email support following the program to answer any questions

ü  Regular email newsletters and practice tips

ü  Follow-up advanced hands on training opportunities to further your technical mastery

ü  Access to online and phone referrals from the numerous enquiries we get for TRT practitioners

How can you register?

1.      Use our online registration gateway which connects into the international safe and secure PayPal shopping cart. You can pay with your PayPal funds or use your credit card in the safest possible payment gateway

Click Here To Register Online…

2.      Download a registration form and pay us by cheque or electronic transfer

Click Here To Download A Registration Form…

3.      Call us and register over the phone

Call 0419 104 076 (ISD 61 419 104 076)

What happens after you register?

1.      Upon completion of your registration we will mail your invoice with some free preliminary resources

2.      Your training manual will be given to you at the training program

3.      Equipment and resources will be available for purchase at discounted rates at the program

4.      Notify us of any special dietary needs at least one week prior to the event so we can cater

5.   If you are unable to attend due to unforeseen circumstances make sure you give us at least 72 hours notice prior to commencement of program

WHAT CHIROPRACTORS LOVE ABOUT TORQUE RELEASE TECHNIQUE

Monday, May 21st, 2007
  1. Speeds up your decision making – provides an extremely fast assessment process that delivers absolute certainty that you are adjusting each client exactly where they need to be adjusted on each and every visit.
  2. Is so much easier on their own bodies – are you paying a personal physical and emotional price for the healing that you provide to others? Why not upgrade to a new-generation technique that is easy on your body and mind?
  3. Provides an extremely effective low-force adjusting strategy – If you are like me, you may have steered away from instrument and low-force adjusting because you perceive it to be inferior to manual adjusting. The Integrator actually provides you with specifications that surpass manual adjustment – higher speed, greater specificity, recoil and torque, pre-loading mechanism to make every adjustment reproducible and consistent, exact correctional vectors, true adjustment for force, can deliver adjustments with spine in neutral posture to reduce iatrogenic risks.
  4. Helps make the quantum shift to a neurologically-based system – You may think in your own mind, that when you produce a cavitation in your practice members’ subluxated spine, that you are releasing the flow of the mental impulse: But in most of your patient’s minds, they think you are cracking their back to stretch their stiff and sore bones… This is a sad but true fact about public perception. But, the good news is that when you shift to an assessment process which utilises neurological indicators, and adjust with an instrument that has been designed to initiate neurological change; it becomes so much easier to shift your practice members’ understanding to the fact that you are a nerve doctor, and not a back doctor.
  5. Allows them to see more clients in less time – Speed up your assessment and clinical decision making, reduce the number of adjustments you perform on each visit, cut back on the extra stuff that you do out of habit as opposed to clinical necessity – All this translates to increased productivity and profitability, and decreased time wastage and brain drain.
  6. Opens up your practice world to the emotional component of Subluxation – You don’t have to become a counsellor, but when more of your clients experience emotional, mental and even spiritual change following their adjustments, they’ll want to tell you about it. They’ll also want to tell their friends, family and colleagues about it; and usually what happens in a TRT practice is you become inundated with folks desiring and experiencing the same changes.
  7. It fits snugly into a wellness paradigm - Chiropractic has succeeded in positioning its identity in the community: The average person on the street, the local GP, other health care professionals, and your local media all think you treat sore backs reasonably effectively, and then try to keep them coming back for no particular reason. If you want to reposition yourself as a “wellness” provider then you are going to have to appear very different; and your “product” or “unique selling proposition” needs to appear cutting-edge, exciting and modern. TRT fulfils all of these criteria – you’ll actually find your practice members asking “I know this is really great for my total health and energy, and I don’t seem to get sick very often anymore, but if I develop a sore back should I still come and see you, or should I go to one of those old-style chiros?”
  8. It’s actually becomes easy to write a case study – Because the protocols of TRT analysis are well documented and consistent, because you learn neurological indicators that can be documented and even quantified, and because you seem to attract more diverse clinical presentations, most DCs find themselves having a steady stream of cases that can easily be written up and published.