CHIROPRACTIC EXCELLENCE

Have you ever bet on the horses, played two-up or any other form of gambling? The nature of this industry is that the most likely outcome is also the least rewarding one! Bet on a horse that has odds of 2/1 and most likely it is going to win, but you are only going to get a little bit of extra cash for this achievement. On the other hand if the horse you bet on is 100/1, more than likely you are going to be waiting for a while after the winner passes the post to see your horse cross the line - but IF he does win then you are going to get a great return on your “investment”.

What if there was a “game of chance” that paid higher dividends when the odds/ratio was also going to make your bet the most likely winner? Wouldn’t this mean less time wasted looking for the “long shot” and bigger returns on your investment? Fortunately such a “game” does exist - it’s called chiropractic…

Did you know that two separate research processes have confirmed and agreed on the “odds ratio” for subluxation probabilities? That is; a patient is lying prone on your adjusting table - which level of the spine is most likely to be subluxated, and hence is the fist level of the spine that you should always check? Why would you waste your time looking at the least likely spinal level first? If you knew the ranking list of primary subluxations then you would save yourself a LOT of time, as on average you would find EVERY subluxation quicker. The less time it takes to find it, the less time it will take to fix it: Less time CAN be converted to more money.

So what is this ranking list I hear you ask? Unfortunately space does not allow me to cover this comprehensively. To give you a hint though - If you take the name of one of the most-used low-force techniques and reverse the order of the words, you have the first and second most likely primary subluxations on the planet. The rest of the list is covered thoroughly during the Torque Release Technique Program, including the differential diagnostic tests that reliably tell you whether each segment needs to be adjusted, OR NOT, and what correctional vectors will give you the greatest return from your adjustment.

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Are You Relieving Your Patients’ Emotional Pains And Strains?

Whether or not we all agree on the theory that Subluxation is the cause of ALL illness - most DCs agree that there are three primary causes of Subluxation - Physical, Chemical and Mental.

At our TRT programs I ask the participants to rank these factors, and we always get 100% agreement - Emotional factors are by far the most common cause of Subluxation. So how does this revelation impact your every day clinical conversation and your adjusting procedures? Let me put this another way - what system/s do you have in place in your practice to identify and correct the emotional component which is causing most of your practice members, the majority of their problems?

What happens in your practice when someone is responding slower than you would expect, they keep exacerbating their condition, or you keep identifying the same recurring subluxations?

Here’s what it sounds like in most chiropractic offices: “Well Fred, what did you do on the weekend - did you do any gardening or lifting? Tell me about your office chair at work. How many hours do you spend in front of the computer? Are you doing some exercises? What position do you sleep in? Tell me more about that car accident you had 55 years ago.”

Notice something missing? Where were the questions to identify the emotional cause, let alone the second most common cause of subluxation - chemical? Physical, physical, physical…

Do you want to be a wellness chiropractor and not a back doctor? Then you need to connect with your practice members on an emotional level. This has got nothing to do with counseling or psychology, and it’s definitely not about finding new referrals for the Beyond Blue program. But it is about providing your customers with a more holistic service…

Next time you find yourself in the above scenario, stop yourself before you blow the opportunity for a learning moment, and try this instead…

“So Fred, why do you think that your body is having trouble getting better as fast as YOU would like?” Fred’s usual answer will be “well I d’know, your the doctor?”

“Have I told you that there are actually three causes of subluxation? There’s the obvious one, the physical stuff that happens to you and that you do to yourself. Then there’s chemical stuff; you know, all the toxic stuff that we eat and drink, and all the poisons that exist around us in our homes and in the environment, like allergies. Then the one you might not have thought of before, is the mind - this is actually the most common and the most severe cause of subluxation. Fred, can you think of any mental or emotional stuff in your life that might be creating stress inside your body?” Now don’t drop the ball, stay silent until Fred comes up with some ideas… Then adjust him as per usual.

Like I said, this doesn’t have to lead to a psychotherapy or hypnotherapy program; just the therapeutic power of the identification and connection of HIS emotional stuff with his subluxation will astound you….

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