Posts Tagged ‘New Client’

Practice Tip - EMPOWER AND RELEASE YOUR MOST VALUABLE ASSET

Sunday, November 4th, 2007

Here’s some vital questions to ask yourself: Which member of your business…

1) Educates your practice members more simply and effectively than you do?

2) Listens to your patients’ “dirty laundry” and counsels and advises them at the same time?

3) Stimulates more referrals than any other marketing source than you could ever invent?

4) Is more likely to hug, wipe tears, encourage and listen to the people who pay your bills?

5) Placates disgruntled customers who are sick of being kept waiting, or haven’t had their questions answered to their satisfaction?

6) Would like to be more involved in the healing process than you recognise and give credit for?

And all we worry about is did they take the correct money, make the next booking correctly, get people into the adjusting room when we needed them there, keep the kids quiet in the play area, and still manage to book in 3 new patients who rang while 5 people were queued at the front desk?

That’s right, I’m talking about your CA, receptionist, secretary, personal assistant - whatever you call them.

After asking yourself the above questions; next ask your best CA/s: “Would you like to be more involved in the healing process, and learn some new skills?” You may be surprised by the answers you get.

Here’s three ways you can up-skill your most valuable business asset:

A) Involve them in the interview or case history process - Use pre-formatted questionnaires to save you time and actually improve your record keeping. A good CA will have already heard most of the person’s life, family and health history, and will probably know more about what is really worrying the person, before they even see your face: Your CA is the ideal person to select the most appropriate paperwork for each new client, and then to follow up at a pre-determined time to review the questionnaire again.

ACTION STEP: Click Here To Check Out Health Questionnaires That Your CA Could Be Trained To Administer…

B) Get them trained in aspects of the examination procedures - There are some amazing technologies which improve your objective analysis of your patients’ state of wellbeing, and some of these can be trained and delegated to a tech-CA.

ACTION STEP: Have some of your CAs complete the Super Posture program - they will learn how to perform low-tech and high-tech postural assessment and even how to prescribe some corrective exercises: Click Here To Find Out More About The Super Posture Program…

C) Select some therapeutic modalities which can be administered by an assistant under your oversight - Consider this - As your practice expands you may assume that the way to increase your volume and turnover is to employ an associate DC. Most associate DCs will drain up to 60% of the money they generate. How about delegating some of the less skilled and time effective activities to well trained staff who work for an hourly rate? You could dramatically increase your patient flow and diversify your services (and increase customer satisfaction) at a fraction of the overhead.

ACTION STEP: Click Here To Find Out About A Treatment Modality That Can Be Delegated To Tech Assistants…

CONVERT YOUR EXAMINATION EXPLANATIONS TO NEUROLOGICAL EXPLANATIONS

Tuesday, October 16th, 2007

There seems to be a mythology in chiropractic that the average person is unable to comprehend the nervous system - IF this is true it is because no-one has ever taken the time to teach them…

Masseurs and Physios are hardly going to teach ANY principles that explain the nervous systems’ role in health and disease. The pharmaceutical companies and AMA would probably prefer that the average person did not understand the CNS, except that they have drugs that can block all pain and unwanted emotions. Not many people are going to see a neurologist in their life - and those who do rarely come away with any insight into the normal functions of the CNS.

You’re a chiropractor - it is your calling to teach the world about the importance of a healthy and fully functional nerve system. No-one else will. The simplest way to do this is in bite-sized chunks…

1) Explain at the very beginning of your relationship with a new client that the nervous system controls and regulates ALL bodily functions, and therefore everything that you do to them is is all about improving their nervous system; and warn them that you will tend to explain everything to them in terms of the nervous system so that they can better understand their own body and how to look after it.

2) Convert your explanations of your exam procedures to neuro speak: eg. POSTURE - Posture is not a biomechanical phenomenon - it is a neurological phenomenon - it represents the body’s ability to perceive and position itself against gravity - its effectiveness in maintaining the sphenoid directly above the coccyx - this requires proprioception and fine-motor control. When you display a person’s postural distortions to them, forget the mechanical talk about the spine bending forwards and putting more strain on the discs. Instead explain to them that the reason their head has got into such a ridiculous position is because their brain doesn’t know where their head is; and the most likely reason for this is something (a subluxation) blocking the information getting from their neck joints and muscles to their brain.

When you explain spinal XRays spend as little time explaining the shape and position of the vertebrae; instead teach them how the changes on the XRays will be affecting their CNS: “See how your neck is leaning forward, and has become straight - this will be stretching your spinal cord like someone trying to wring out a wet towel”. Look at this extra backwards bend in your low back; look at the size of the holes between the vertebrae - this is where the nerves have to exit to control your body - what effect do you think this squishing will have on the nerve’s ability to transmit information?

3) Do an audit of each of your exam procedures and examine your explanations. Then re-write your description for that procedure in terms of the nervous system - you can do it - you’re a chiropractor. AND/OR Attend a TRT seminar and we will help to show you all the neurological indicators that you can use to assess, explain and educate your practice members.

4) Explain the outcomes of your adjustments in terms of the nervous system and then show them the changes that occur in their positive findings when they are adjusted. When you learn TRT you will be able do do this in a few short moments…

Click Here To Find Out More About TRT Training…