CHIROPRACTIC EXCELLENCE

The Million Dollar Question

Many of us now call ourselves “Wellness DCs” or “Healthy Lifestyle Doctors” or some other impressive sounding title - I guess we are trying to differentiate our services from the other “garden variety” DCs? But these titles often are a reflection of us, and not a true reflection of how our customers really see us, or how they themselves behave. Maybe we exercise regularly, get adjusted every 1-2 weeks, keep a positive outlook, eat organic etc. But then we have 80% of our practice on monthly schedules, and have no discernable influence on their other healthy habits?

I suffered a daunting revelation when I upgraded my technique and scheduling systems to a more “wellness” driven focus. You see I used to spend ~15 minutes with each client, and they loved my soft-tissue techniques, and often complimented me on my ability to find the sore spots and to provide instantaneous relief from their musculoskeletal aches and pains. Not that there is anything wrong with this - but my mission is to improve the health and wellness of everyone that I can influence - not to be the natural alternative to Nurofen and Panadeine. And when I changed my technique to a neurological model, many left the practice before they could possibly experience the extra health benefits - why? “Because I didn’t rub their shoulders”!

So, what do YOUR clients really think of YOU? Here is the million dollar question to ask your practice members that will inform you of the truth…

“If you could come and have an adjustment whenever you wanted to, and it didn’t cost you anything, how often would you come?”

1) If the answer is, “Oh I’d come every single week, and sometimes even more”: Congratulations - you probably are truly a wellness DC - your clients truly comprehend the global benefits of an adjustment. They probably perceive the reduction in tension and stress, the improved sleep patterns, the maximised immunity, and the increases in energy after each adjustment.

2) “Oh, I’d come every 4-6 weeks”: Maybe you should replace the title “Wellness” with “Maintenance” DC. Your clients have probably discovered that if they go longer than 4-6 weeks, that their aches and pains start to increase in severity and regularity. Your periodical adjustments offer them effective and lasting pain relief.

3) “Oh, I’d come a 2-3 times a year”: I actually don’t quite understand this concept - maybe it’s because they get their car serviced twice a year, and go to the dentist twice a year, and floss their teeth twice a year, and make love twice a year? I’m not sure of what possible benefit two adjustments per year could have - maybe I underestimate the power of an adjustment?

4) “Oh, I’d come in whenever I had a problem”: Whoops, if you get a lot of this answer, then it is time to change your title to “garden variety DC”.

To take this question to the next level: If your practice members answer that they would like to come more often than they actually do - the next question to ask is - “What do we need to do to help you come as often as you would really like to?” - now its time to work out a strategy, schedule, fee, that makes their dream a reality…

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Your Philosophy May Be Vitalistic, But Is Your Art Mechanistic?

What is Vitalism?

1) Theory that life originates due to a force distinct from chemical and other physical forces. The classical 18th century vitalist doctrines propose that all life phenomena are animated by immaterial life spirits. These life spirits are unexplainable and undescribable from a physical point of view, but determine the various life phenomena.

2) Where vitalism explicitly invokes a vital principle, that element is often referred to as the “vital spark,” “energy” or “élan vital,” which some equate with the “soul.” Vitalism has a long history in medical philosophies: most traditional healing practices posited that disease was the result of some imbalance in the vital energies which distinguish living from non-living matter.

3) Was once a term of Aristotle pertaining to a cosmic force known as “ether” that was supposedly giving life to dead things.

Chiropractic has a vitalistic philosophy in the sense that we claim we all have an innate intelligence which gives our human bodies their healing potential - the ability to intelligently regenerate. To take this one step further, it was proposed by our pioneers that this information is transmitted through the body via the “Mental Impulse”. This is a separate and distinct concept to that of action potentials and electrical currents…

D.D. Palmer: “Chiropractors do not treat diseases, they adjust the wrong which creates disease; they have discovered the simple fact that the human body is a sensitive piece of machinery, run throughout all its parts by mental impulse.” (1910)

Stephenson: “We might conceive of this mental impulse as being composed of certain kinds of physical energies, in proper proportions, which will balance other such forces in the Tissue Cell; as electricity, valency, magnetism, cohesion, etc., etc.. Perhaps some of these energies are not known to us in physics. What right have we to assume that we have found them all? The writer presents this as a hypothesis or theory in order to get a working basis… It is no discredit to Chiropractic that it must also use theories concerning the transmission of mental forces.” (1927)

So, here’s the challenge - how does this affect the way we adjust each and very patient? Is our application, or the “Art” of doing what we do, a reflection and outpouring of this vitalistic philosophy? Let’s contrast the above definitions of vitalism with those of mechanism…

Mechanism:

1) Machine part: A machine or part of a machine that performs a specific task.

2) Something like machine: Something that resembles a machine in having a structure of interrelated parts that function together the fragile mechanism of the planet’s ecology.

3) Method or means: A method or means of doing something.

4) Philosophy philosophical theory: The philosophical theory that all natural phenomena, including human behavior, can be explained by physical causes and processes.

To be perfectly honest - this sounds more like the practice of chiropractic as it is practised in most chiropractors’ rooms.

Now here’s the challenge: If we have a vitalistic philosophy, but this has no application in what we do - then what’s the point of having this philosophy? After all - isn’t the purpose of a philosophy to provide an internal compass, via which we make decisions about what we think and believe, and hence how we behave?

This leaves us with two options…

1) Jettison our traditional philosophy and replace it with one that sounds more like the mechanistic methods - so that our Art follows on from our philosophy - that is - change our philosophy to match our behaviour.

2) Upgrade our behaviours so that they align with our core vitalistic philosophy.

Torque Release Technique provides chiropractors with a much more vitalistic model of applying their philosophy on each and every patient. And here’s what most practitioners find when they make this upgrade - they see more vitalistic changes in their practice members: Over and above the garden variety mechanistic changes - That is - they see MORE LIFE returning into the faces, minds and bodies of their patients.

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