Posts Tagged ‘Money’

GROW YOUR PRACTICE IN 3 EASY STEPS

Thursday, November 13th, 2008

1) More word of mouth referrals

How many times have you been talked around by a slick sales-type offering you the greatest marketing opportunity yet? From Newspaper ads, to calendars and target audience magazines, to bigger and bigger Yellow Pages displays, to online directories with millions of visitors, to radio stations and even TV presenting themselves as the only way to convert prospects to buyers!

Have you worked this out yet? Some of your ads work and some don’t; but when you average the cost of all your campaigns against the return on your investment – you might be better spending your hard earned cash on something more reliable and sustainable.

What about spending some of that money on a practice resource that will consistently and persistently increase the number of word of mouth referrals you receive, AND, is a one-off investment?

Don’t we all know that word of mouth referrals are what have built this great profession? Nothing will grow your practice faster and stronger than a steady stream of new patients who have been recommended by an established patient – it seems to become contagious.

2) Impress your new patients so much that they commit to your recommendations

Do you hear this after you have examined and explained your recommendations to a prospective patient? “Why hasn’t anyone else checked me out this thoroughly before? You are the first person who has been able to explain why I am feeling the way I am! What do I need to do to fix this?”

If on the other hand you hear statements like this after conducting your report of findings: “So is it just muscles?” (they haven’t understood a word you said); “how long do you think it will take for my pain to go away” (you haven’t shifted their consciousness beyond how they are feeling to how they are functioning); “My doctor said it was lumbago” (you aren’t the expert in their mind and they won’t listen to you); “so overall I’m not so bad” (nothing you have done or said has shifted their denial mechanisms).

To make this quantum shift in practice growth in this day and age requires technology that demonstrates clearly, visually and impressively that the person has definite functional problems which need your help to correct (whatever it is that YOU do to help, regardless of how long you think this will take, and no matter how much you charge to do it).

3) Maximise your patient retention

Fred Barge used to ask the pointed question: “Are you the doctor, doctor?” Here’s the plain truth – if you are relying on how your patients are feeling to determine if they continue to see you – you are at the mercy of the retention angels: Some people will feel better, and will still stop coming to see you. Some won’t feel better and will stop coming to see you. Some won’t hang around long enough to even find out if they are feeling better or not. In other words you could be practicing in a leaky boat, and totally dependent on the flow of new patients in, to compensate for the outflow.

There are only three reasons why someone continues to see you, regardless of whether we are talking about for the next few weeks, or for the next several years:

a) They are consciously aware of the benefit/s that they have been receiving from seeing you: Do you have the tools to assist them to be completely aware of the benefits of your care?

b) They perceive that they will receive benefits in the future from continuing to see you: Do you have a tool that can demonstrate room for improvement, and justify them to continue to see you till their next re-exam and beyond?

c) They like you and your staff and will do whatever you say to continue the relationship: This may be enough to plateau a practice but it will never grow a practice.

Posture Pro Digital Postural Analysis Software is a tried, trusted, reliable and proven tool to stimulate referrals, improve conversion and increase retention for the following reasons:

1) Generate an impressive full colour posture report which people not only look at themselves, but they show it to others, and refer others to have an assessment

2) It is very quick and efficient to conduct an exam: Can even be performed by a trained tech CA. In exam mode you should be able to complete the assessment and print it in 5 minutes. Even quicker if using screening mode.

3) Is very visual requiring little translation: People usually can see the problems without any need for explanation – “is that really me – what do I have to do to change that?”

4) Is an objective functional assessment: Posture is an accepted functional outcome by many professions and has a substantial research base which justifies the need for corrective measures – It’s convincing!

5) Can be monitored and compared through time as regularly as you like – you don’t have to wait three months to re-exam if you don’t want to. Posture can be improved quickly and progressively through time, making it both a great short term and long term measure

6) Demonstrates both visually and objectively progress under care acting as a reward for positive response, and as a motivator for continued improvement under your care

7) Is an awesome quality assurance tool – I often get asked, does posture improve under your care? There are two answers to this: “YES”, and, “if it doesn’t then it’s about time you had the tool to direct you to improve your methodologies to improve your outcomes”.

8) When you compare the initial cost to the returns from referrals, compliance and retention this software pays for itself in a couple of months, and then generates consistent increased returns for miniscule ongoing costs (paper and ink for your printer)

9) Can be completely portable making it great for presentations, screenings, expos and external events.

10) Is simple and easy to introduce and implement into any style of practice: Easy to install, email tech support, free upgrades, thorough instruction manual, plus a pile of bonus materials to help get you started or to maximise your results in diverse ways.

AND: Right now is the best time to purchase Posture Pro with our recession buster price.

Usually sells for US$1,795 (currently nearly AUD$3,000)
Right now you can buy Posture Pro for AUD$1,250!

This is the cheapest price I have ever offered – but guaranteed it won’t last for long, so avoid the disappointment of thinking “if I hadn’t waited I would have had that software for a killing”

Click Here To Find Out More…

HOW TO SOAR LIKE AN EAGLE WHILE SCRATCHING IN THE CHICKEN RUN!

Wednesday, April 30th, 2008

Are you “fired up” to be in practice? Are you happy to be involved in Chiropractic? Are you excited to be a part of this great profession? Here’s an early morning exercise for you - Take a moment to think about how fired up, happy and excited you are - Now - notify your face!

Isn’t it great how you leave some seminars and you are fired up: ready to challenge and change the world? Then comes Monday morning and you’re back in your practice. Have you ever noticed that some of your patients aren’t as fired up as you are? And by the end of the week you’re not fired up either?

Perhaps some of us are inclined to think: “Well, that seminar obviously didn’t work!” Kind of reminds me of that occasional patient who comes back after one adjustment saying, “I’m not fixed yet!”

You see when you were at that seminar you felt like you were soaring, reaching for the heavens. You could see for miles: Your visual acuity seemed sharper than it had ever been: You were riding high on the adrenaline air currents: You could see things you had never seen before: New horizons: Places you want to travel to on your chiropractic journey. You felt like the king of the health care birds: You were the Chiropractic Eagle!

Monday morning: You soared into the waiting run of Old McDonald’s Chiropractic Farm. And there they were waiting for you: “B-b-b-back, b-b-b-back”! Isn’t it amazing how if you hang around in the Chicken Run long enough; first you start to scratch the ground a bit, then you start pecking at the ground, and before long you even start to look and sound like your patients, and the other health care birds: “B-b-b-back”! And when you’re in the chicken run it becomes hard to see over the fence; so you start to focus on the things nearby: accounts owing, unresponsive patients, difficult staff, patient numbers.

This is where I used to be: On the practice rollercoaster: Ten new patients - I’m up. Three cancellations - I’m down. Patient tells me how wonderful I am - I’m up! Patient confronting me as to why they’re not fixed after five adjustments - I’m down! Record patient week - I’m up! Quiet week - I’m down! New car - I’m really up! CAA membership bill - I’m down - “do I really have to be a member?”! This lead to the search - could it be a new technique? Maybe a new mentor? Another seminar? New potions and lotions? How can I keep that high?

There is a way to stop this regression from happening you know. You see as humans we have a God given ability that even the Eagles don’t possess. That is, the ability to see things not present with our ‘mind’s eye’, the skill of visualisation if you like. Remember, even though you may be working in a chicken run, you are a Chiropractic Eagle! Spend time each day visualising those things you saw while soaring at that seminar - what were those visions? - Clarify them, expand on them, work out the finer details. What are the views you will see and the stops you will make on your chiropractic journey towards those visions?….. Put them on paper! What are your estimated times of arrival at each destination….. write them down.

We don’t physically have wings so what kind of vehicles will you need to get you there? A DG convertible? A Gonstead go-go-mobile? A Diversified dragster? An Activatorcopter? A Hinwood Harrier Jet? A Reikemann rocket? A Mertz Mercedes? A TRT tractor?

How do we use these visualisations? Read them, see them, FEEL them, EMOTIONALISE them: EVERY SINGLE DAY! Can you see all your patients healthy and happy in your mind’s eye? Can you smell the new carpet in your dream practice? Can you hear the laughter of children in your adjusting rooms? Can you taste the satisfaction of watching another miracle unfold in your practice?

How BIG can you visualise? Now I know that I’m the only one who used to think like this: I know you don’t say to yourself: “I just need enough to get by”, “enough for me and my family”. “I’m working towards a new car”. “I’m saving up for my next holiday”. “I want to see X number of patients”….. : THINK BIG!! You should see your practice so full with patients that you have to employ associates to cope, or at least refer them to the struggling DC down the road. You should pray for so much money that you have to give half of it away. Can you see every Australian consulting Chiropractors regularly? The demand for Chiropractic being so great that it takes the Tennis Centre or maybe even the MCG to house the DG Conference?

There is another important point to realise here. Those chickens in the run. Look at them a little closer: You see they too are Eagles! They started as eaglets when they were hatched (Isn’t that just a Chiropractic belief - that we are all born with unlimited potential?). But then they were thrown into the chicken run of control, intervention, and modern sickness care thinking. They have been in the run so long they don’t even know that they are eagles any more. In fact they look at you, standing tall and proud, flexing your enormous wing span and speaking a different language; and to be honest you look strange! You sound different to Dr Turkey….. “Gobble, gobble, gobble”! You look different to Pheasant Physio, who looks so good but does so very little. Is he just a chicken in fine clothes - a clever disguise?

But you have a quest; and I believe this is Chiropractic’s ultimate potential. Your mission, should you choose to accept it. It is up to you to reawaken those Eagles within. No-one else can do it but another Eagle! If I may use Chiropractic terminology for a moment: Teach them about the incredible Universal and Innate powers they are blessed with. Release the universal and innate intelligence with your adjustments. Speak Chiropractic Eagle language. Show them the way by your Chiropractic Eagle example. Those Eagles within them will be inexorably drawn towards you and the life of an Eagle. And here’s the other great news. They will bring all their eagle-apprentice friends along with them!

There is one important ingredient that we mustn’t forget. To give the skill of visualisation POWER we require FAITH. If there’s one thing I’ve learnt over the years, it’s that you have to have faith in something. Maybe for you it is faith in science, perhaps faith in Chiropractic, maybe faith in God, maybe you only have faith in yourself, or perhaps your faith is reliant on the vision of someone else. Let’s face it, there is more unknown in the universe than there is known; and you can only have either faith in your beliefs regarding things unknown, fear of the unknown, or ignorance. The bottom line to me is that you have to decide what YOU have faith in - a conscious decision of what you believe in: To quote a text I often refer to myself: “To have faith is to be sure of the things we hope for, to be certain of the things we cannot see.” Ask yourself: What do you have faith in?

In closing: One warning! Should you choose not to visualise, reach and believe for the life of an Eagle and choose not to plant the visions of better health and a better life as an Eagle to your patients then prepare yourself for a life in the chicken run, with the “b-b-b-backs”, Dr Turkey and Pheasant Physio. Please….. come and soar with the rest of the Chiropractic Eagles!

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WHY ATTEND TORQUE RELEASE TECHNIQUE TRAINING?

Wednesday, February 6th, 2008

There are SO many chiropractic programs and techniques available to Chiropractors nowadays – Alphabet Soup you might say. For this reason it is imperative that each DC choose programs which are going to give them real value for their money. Nobody wants to attend a program which gives them one take-home strategy which they will use on one patient a week; or worse still leave the class and never implement a single aspect of the training. Below is my list of reasons to attend Torque Release Technique based on feedback from previous graduates of what changes the most in a DC’s life after attending a TRT program…

1) Better results with the majority of your patients – so many programs tell you that they are going to help you get better results with those “problem patients”. Isn’t it perplexing how we forget about the 80% that are getting good results and focus our minds on that 10% that isn’t responding: And we’ll spend big dollars attending a program that will help us get better results with the people who provide us with a small proportion of our income!! What if you could attend a program that will convert your good results to great results – imagine what will happen when 80% of your practice is getting better results?

2) Absolute certainty that you are adjusting the subluxation which most needs to be adjusted, at that moment in time, with the correct vectors and contacts – by contrast most other systems give you a list of possible subluxations, and then you either adjust all of them or make some subjective decision as to which ones you will adjust on that visit – and then there’s a bunch of systems that place no value or priority on what needs to be adjusted (if it pops then it must have needed it) – near enough is not good enough.

3) Increased retention – Because most other systems are linear and mechanistic they don’t adapt to the change that is happening: They see patient plateau at some point in the care program – plateau is the biggest enemy of retention – TRT is non-linear and vitalistic – in other words; the adjustments adapt and evolve as the patient’s nervous system goes through plastic changes – this means that patients keep getting significant changes after each adjustment – and excited patients stay and they refer.

4) Very quick analysis system that helps to cut down the number of adjustments needed each visit while still giving the best results – It IS possible to give someone a high quality adjustment in less than 2 minutes.

5) Less physical strain on the DC’s body – many DCs are paying a personal price physically and mentally due to how hard they are working to give their patients great adjustments – TRT is very easy physically and very orderly mentally – you get to the end of the day with energy still left over for your family and interests.

6) Every DC who has ever implemented TRT to some degree has increased their practice volume, while often reducing their working hours – TRT is very helpful for DCs wanting to practice high volume.

7) It is the first analysis and adjustment system to be totally neurologically based: The indicators we use are neurological indicators, the analysis system we utilise is neurological, and the Integrator adjustment is a neurological intervention.

8) It is the only system that breaks Chiropractic out of a mechanistic model: Most systems talk about the nervous system in terms of the outcomes, but then regress into biomechanical speak, assessment and intervention – “I’m a wellness Chiropractor and I straighten spines” – NOT! – a straight spine does not guarantee wellness – only improved neurological function guarantees wellness.

9) It is the only system that offers a completely vitalistic application of our vitalistic philosophy – totally congruent with the 33 principles and yet current with quantum science: Mechanism is not a subset of vitalism; it is a subset of reductionism. Vitalism requires a respect for the life, spirit, energy and intelligence of human existence – does your “treatment” release human potential, or does it impose your belief of what angle a cervical curve should be?

10) Increased understanding of the emotional component of subluxation – how emotions contributes to subluxation – how subluxation impacts on the emotional component of the nervous system – and most DCs see bigger changes in patients emotional states when they use TRT.

11) Totally congruent with WELLNESS practice – many DCs say they are wellness DCs, but basically have a practice full of people who come for regular check-ups – a wellness practice can only be measured by improved state of wellbeing in the clients, not by how often someone gets adjusted – TRT DCs find that their practice members go through major shifts in their state of wellbeing.

12) The level of satisfaction with the Integrator is much higher than with most other instruments – most DCs use their instrument as an alternative to manual adjusting – when all else fails or when they feel it is not safe to adjust manually. The opposite happens when DCs use Integrators – they are usually shocked to find that they actually get better changes and feel their adjustments “hold” better when using an Integrator. And those recurring subluxations that used to be back again every visit suddenly seem to clear and no longer recur.

13) They discover a massive demographic of new patients who would never see a “bone cruncher” but love the low-force approach – Like it or not – the manual adjustment has been the vehicle with which most DCs have produced great health changes in their customers. But at the same time the manual adjustment suffers from a very poor public relations history: From comedy shows, to fanatical and very vocal cynics, to a large segment of the general populace – there is a huge number of people who question “cracking backs” as being of little therapeutic value, and of much unnecessary risk. When you use a low-force adjusting approach – you enter a new game – and you find a whole new marketplace.

14) Enjoyment, fulfilment, passion and excitement seem to happen in DCs lives. It amazes me how many DCs are actually struggling in practice emotionally – and are in a state of disappointment, boredom or burnout. We get so many phone calls and emails a few months after a TRT program with amazing stories of renewed practices, revived enthusiasm, and unexpected but well-deserved rewards

TIME-SAVING SHORT CUTS

Wednesday, October 31st, 2007

Have you ever bet on the horses, played two-up or any other form of gambling? The nature of this industry is that the most likely outcome is also the least rewarding one! Bet on a horse that has odds of 2/1 and most likely it is going to win, but you are only going to get a little bit of extra cash for this achievement. On the other hand if the horse you bet on is 100/1, more than likely you are going to be waiting for a while after the winner passes the post to see your horse cross the line - but IF he does win then you are going to get a great return on your “investment”.

What if there was a “game of chance” that paid higher dividends when the odds/ratio was also going to make your bet the most likely winner? Wouldn’t this mean less time wasted looking for the “long shot” and bigger returns on your investment? Fortunately such a “game” does exist - it’s called chiropractic…

Did you know that two separate research processes have confirmed and agreed on the “odds ratio” for subluxation probabilities? That is; a patient is lying prone on your adjusting table - which level of the spine is most likely to be subluxated, and hence is the fist level of the spine that you should always check? Why would you waste your time looking at the least likely spinal level first? If you knew the ranking list of primary subluxations then you would save yourself a LOT of time, as on average you would find EVERY subluxation quicker. The less time it takes to find it, the less time it will take to fix it: Less time CAN be converted to more money.

So what is this ranking list I hear you ask? Unfortunately space does not allow me to cover this comprehensively. To give you a hint though - If you take the name of one of the most-used low-force techniques and reverse the order of the words, you have the first and second most likely primary subluxations on the planet. The rest of the list is covered thoroughly during the Torque Release Technique Program, including the differential diagnostic tests that reliably tell you whether each segment needs to be adjusted, OR NOT, and what correctional vectors will give you the greatest return from your adjustment.

Click Here To Find Out More About TRT Training…