CHIROPRACTIC EXCELLENCE

The researchers sought to demonstrate that upper cervical specific adjustments would have a positive effect on the physiology, serology and immunology of HIV positive individuals.

Tests were performed on the patients by an independent medical center. The CD4 counts in the regular group were dramatically increased over the counts of the control group. A 48% increase in CD4 cells was demonstrated over the six month duration of the study for the adjusted group.

This paper analyses the efficacy of upper cervical chiropractic care for HIV positive patients.

A small randomised, controlled clinical trial was carried out on two patient groups, each with 5 patients. The regular adjusted group was given upper cervical adjustments to the atlas using the Laney instrument, and for the control group a placebo adjustment was carried out by placing the stylus on the patients’ mastoid process with the instrument emitting no force.

The results are quite remarkable. In summary, the control group experienced a 7.96% decrease in CD4 cell levels and the adjusted group experienced a 48% increase in CD4 cell levels. It would be desirable to carry out follow up studies with far larger groups in an attempt to establish both a link between the nervous system, immune system and upper cervical region.

Click On This Link To Read More About This Research At Upper Cervical Spine…

Super Healthy Tip…

I have seen a diverse number of research papers and case studies over the years which consistently illustrate improvements in immune function when chiropractic adjustments are received. My fairly black and white brain looks at it this way – chiropractic adjustments kick start the immune system. In my own practice if someone rings to cancel their appointment because they’ve “got the flu” – we try to insist that they keep their appointment – and repeatedly we have seen much quicker recoveries in the people who keep their appointments, than the ones who we are still ringing two weeks later to see if they are up to an appointment yet.

But how can this be – someone adjusting your spinal column – improving your immunity?

Consider the following:

1. Your spinal column houses your central nervous system
2. Direct nerve connections to immune system tissues have now been isolated
3. Many of the chemicals of communication found in rich deposits in the spinal cord, have receptor sites on many of the types of white blood cells – so even without direct nerve connections there must be a chemical communication process between the two systems
4. The key to a healthy immune response is dependent on the recognition and reaction to invading microbes – not only do the white blood cells that encounter a microbe need to know about it – they need to tell all the other white blood cells too – this needs a fully functional communication network – we know this as the nervous system
5. Malfunction in the spinal column could interfere with this communication network, and correction of this malfunction would therefore restore the network

The Million Dollar Question

Many of us now call ourselves “Wellness DCs” or “Healthy Lifestyle Doctors” or some other impressive sounding title - I guess we are trying to differentiate our services from the other “garden variety” DCs? But these titles often are a reflection of us, and not a true reflection of how our customers really see us, or how they themselves behave. Maybe we exercise regularly, get adjusted every 1-2 weeks, keep a positive outlook, eat organic etc. But then we have 80% of our practice on monthly schedules, and have no discernable influence on their other healthy habits?

I suffered a daunting revelation when I upgraded my technique and scheduling systems to a more “wellness” driven focus. You see I used to spend ~15 minutes with each client, and they loved my soft-tissue techniques, and often complimented me on my ability to find the sore spots and to provide instantaneous relief from their musculoskeletal aches and pains. Not that there is anything wrong with this - but my mission is to improve the health and wellness of everyone that I can influence - not to be the natural alternative to Nurofen and Panadeine. And when I changed my technique to a neurological model, many left the practice before they could possibly experience the extra health benefits - why? “Because I didn’t rub their shoulders”!

So, what do YOUR clients really think of YOU? Here is the million dollar question to ask your practice members that will inform you of the truth…

“If you could come and have an adjustment whenever you wanted to, and it didn’t cost you anything, how often would you come?”

1) If the answer is, “Oh I’d come every single week, and sometimes even more”: Congratulations - you probably are truly a wellness DC - your clients truly comprehend the global benefits of an adjustment. They probably perceive the reduction in tension and stress, the improved sleep patterns, the maximised immunity, and the increases in energy after each adjustment.

2) “Oh, I’d come every 4-6 weeks”: Maybe you should replace the title “Wellness” with “Maintenance” DC. Your clients have probably discovered that if they go longer than 4-6 weeks, that their aches and pains start to increase in severity and regularity. Your periodical adjustments offer them effective and lasting pain relief.

3) “Oh, I’d come a 2-3 times a year”: I actually don’t quite understand this concept - maybe it’s because they get their car serviced twice a year, and go to the dentist twice a year, and floss their teeth twice a year, and make love twice a year? I’m not sure of what possible benefit two adjustments per year could have - maybe I underestimate the power of an adjustment?

4) “Oh, I’d come in whenever I had a problem”: Whoops, if you get a lot of this answer, then it is time to change your title to “garden variety DC”.

To take this question to the next level: If your practice members answer that they would like to come more often than they actually do - the next question to ask is - “What do we need to do to help you come as often as you would really like to?” - now its time to work out a strategy, schedule, fee, that makes their dream a reality…

Click Here To Find Out More About Practice Change Coaching…