CHIROPRACTIC EXCELLENCE

The Internet has now become one of the primary ways that practice members and prospective customers find out answers.

Do you help to direct them to congruent health related resources?

65% of people report access to the internet. A total of 74% of those with access use the Internet to find health information for themselves or family members. Disease-specific information is most frequently sought, followed by medication information, and then information about nutrition and exercise. Did you know that as a health care professional you can significantly build your relationship and loyalty with your customers by referring them to useful and helpful web sites?

Here are some short cuts to assist you to point your patients in the right direction…

1) Collect your patients email addresses and offer them a periodical email update service: Send out a periodical group newsletter with links to interesting health articles that align with your philosophy and services. Nowadays you can even remind some patients about their appointments via email.

Click Here To Find Out How To Send Powerful and Impacting Emails…

2) Get a web site: Not just an online business card - but one that has significant amounts of health related and even self-help information, which is regularly updated. There are chiropractic specific services that can help you with this.

3) Have a list of health sites that you regularly refer to yourself - link to these from your web-site, and try to set up reciprocal links from their site to yours.

Click Here To Visit My New Health Blog Suitable For Anyone To Read…

I can remember paying good money to attend a practice management seminar that promised me I’d be able to see more people, charge more for my services, work less hours, convert everyone to lifetime care, and attract hundreds of new patients. The crux of the seminar was rehearsing, memorising and then regurgitating powerful “scripts” which if said in the correct manner, guaranteed that everyone would do anything you told them to do. I must say they did work well, but here’s the glitch: When you’ve been in practice for a little while, and you start to see the same people over an extended period of time; and you also see their family members, and friends and colleagues, and reactivated patients; and if your CAs and associates are also using those same power scripts - eventually you are all going to be “found out”. You see this technique is based on “Disney” systems - BUT; how many times have you visited Disneyland? Once, maybe twice, to go to the bits that you missed the first time? And guess what - you only have to listen to the script once! If YOU are going to be a wellness DC with people seeing you 12 or more times a year, for many years, then you’d better have something different to say… Here’s the best way to develop dialogue processes that evolve and adapt to where you practice members are at…

Ask better questions!

Here’s a really simple strategy that doesn’t take long; builds rapport, intimacy and relationship; and produces numerous opportunities for generating referrals: Get to know the practice member’s family, friends and colleagues by asking a simple series of questions… My CA even knows their Dog’s name/s!

It goes something like this:

Q: “What does your husband/wife/partner do for a living?” A: ……..

Q: “Wow, does he/she enjoy that?” A: ………

Q: “Has your husband/wife/partner seen a chiropractor before?” A: ……..

This is where the brief conversation can take a number of turns, but regardless of the answer, your questions should search for a reason for you to recommend that they bring their partner in to be checked to see if you can help.

On subsequent visits I’ll take some brief moments to get to know their kids, and then their friends, and then their colleagues…

I know this sounds really simple, but I have got to tell you that the conversations are much more interesting than listening to the sound of your own voice saying the same thing over and over again?

Click Here To Find Out About Chiropractic Coaching…