Posts Tagged ‘Decision’

BEING EXTRAORDINARY!

Saturday, April 12th, 2008

What’s the difference between being “ordinary” and being “EXTRAORDINARY”? If you look at the word extraordinary a little closer you will see that it is just a little EXTRA than ORDINARY!

When we think about being successful (whatever this might mean to you) we find that there are certain fallacies about how others achieve success:

FALLACIES ABOUT SUCCESS

  • They are better looking than you…
  • They have more talent than you do…
  • Luck!
  • They have stepped on someone else to climb higher…
  • They have ripped people off in order to get ahead…
  • They were given success on a silver platter…
  • It’s easier for others than it is for you…
  • They were born successful…
  • Someone gave them a head start…
  • They stumbled on it…

While some of these things may be true about some people who appear more successful than you: They are not THE reasons why they are more successful!

WE ARE ALL EXTRAORDINARY!

Every person has the ability to be “extraordinary”. If you don’t believe this then you should read autobiographies of some of the world’s most loved and famous people. What you will find is that each of these people at some point regarded themselves as the least likely person on Earth to succeed. But something in that person’s life helped them to make a decision that they could, and would be extraordinary.

So being extraordinary is first and foremost a decision that YOU are going to be EXTRAORDINARY.

People who are “ordinary” have usually decided to “settle for”. If your business had two extraordinary years of growth what would this mean for the following year? If you were to decide that you couldn’t possibly sustain this growth and development, and that in future years, you just wanted to maintain things as they were then you would become ordinary!

If you were to look at other practices and compare yourselves, and decide you don’t need to stretch anymore; then you would become ordinary!

If you were to look at the services offered by many other businesses and see how much more you offered and decided that you don’t need to do anymore; then you would become ordinary!

Being extraordinary means that you create your own standards; focus on how you can improve those standards; and don’t measure yourself by other people’s standards.

The only catch to making a decision to be extraordinary is that after a while your customers expect and demand that same level of service. So, to further surprise and satisfy your patients you have to discover new levels of “extraordinariness”…

“EXTRA”

Let’s look at some of the characteristics of these “extra” things that allow you to become extraordinary:

1) They are usually repetitive: All top sports people achieve their incredible skill levels by repetition of the basic skills of their sport. Peter Daicos the legendary Collingwood footballer said that he found the more he practiced, the luckier he became!

Examples of repetitive tasks in a chiropractic practice could be the scripts and remembering to talk about chiropractic to every patient. When thirty or more patients come through your office each day the things you say and the discussions you have appear repetitive to you: But to that person it could be the only conversation they will have about chiropractic that day, that week, that month, maybe that lifetime?

2) They are usually simple and easy: Each extra little thing that adds to your level of extraordinariness is in itself probably a very basic skill. But it is the very thing that others fail to do for this very same reason.

Forgetting to greet a patient as soon as they arrive, forgetting to tell a young mother that she can bring her children and they will be looked after while the mother receives an adjustment, forgetting to find out anything about a new patient’s family and friends (and missing 3-4 immediate referrals), forgetting to explain to a brand new patient what you are going to do before you do it…

WHY NOT?

If we can become extraordinarily successful by doing repetitive and simple things then why aren’t we all millionaires?

1) FEAR: Despite their simplicity these little extras often appear hard. Remember your first “crush”? All you had to do was ring them to ask them out to that party. It would probably only take ten words to ask the question and there were only two possible replies; either of which would give you instant emotional relief. But how difficult did that phone call become in your mind: Probably difficult enough to stop you doing it! Enough to give you dry mouth, rapid pulse and sweaty palms just at the slightest sight or thought of a telephone. But: If you did overcome that fear and make that call: Remember that feeling of euphoria and energy afterwards (no matter the reply)? This is the “adrenaline buzz” of being extraordinary!

The amazing thing about that fear though; was that the only way you overcame it was by ACTION! By doing the very thing that you feared. And you were able to take that action because you got yourself to the point of FAITH: Where you were so convinced that they would say yes that you just had to ring. Or, you were so convinced that they were going to say no that you didn’t care for them any more anyway. Or, that you realized that either reply would make you feel better than you were feeling by not ringing them!

2) LAZINESS: Because these extras are simple and repetitive, they are probably the first things that we put off and ignore. To do these things means exactly what the word means… EXTRA! And let’s face it many of us don’t want to do extra if we can avoid it.

Laziness usually manifests as excuses – “they’ve probably heard it all before”, “No-one wants to listen to this health stuff”, “people are turned off by a sales pitch”, “I tried that once and it didn’t work”…

Well, on the other hand – if you don’t tell them maybe no-one else on the entire planet will either – and maybe that could have massive consequences for that person?

So, as you can see, not doing the “extras” is what holds us back and stops us from becoming extraordinary.

HOW TO…

1) Take time to reflect on the things you do each day and ask yourself two questions:

a) Am I consistently doing the little things that will allow me to become extraordinary?

b) What am I not doing, or what am I avoiding doing which is preventing me from getting an “extraordinary buzz”?

2) Allow your creative imagination to sprout wings: Start to think about “extra” things, which may appear simple and repetitive, but will add to your being extraordinary – pick one and put it into practice: Once you have mastered it move onto the next one. And if you think it didn’t work, replace it with a new one…

3) Develop your faith:

a) That you can be extraordinary

b) That by doing the “extras”, things will start working out for the better

c) That if those little “extras” don’t work you will still be in the process of becoming extraordinary

d) By understanding that if you do the possible, God will take care of the impossible!

4) Act:

a) “Fake it till you make it!”

b) “Try on” a new behavior to see if it “fits” and give it sufficient time to “wear in”.

c) Take the first step on an incredible journey which consists of continuing to take more first steps, each after the other; till you arrive at a fantastic exotic location!

Click Here To Find Out More About Coaching…

Practice Tip - CLOSING THE GAP BETWEEN WHAT PEOPLE THINK AND WHAT THEY DO

Wednesday, October 17th, 2007

There is compelling scientific evidence that what people know about diet and how they eat are in many cases two different issues? I’m sure you have observed that this void between knowing and doing crosses over into all health behaviours?

1) The acute antalgic low back or torticollis crisis patient who promises you that they will keep seeing you forever for maintenance care if you can only help them get out of agony; who then discontinue somewhere between visit two and six because “they are fine now and will ring if they have any further problems”.

2) The reactivating patient that confesses that they were feeling great while they were doing the exercises that you taught them, but then they just forgot about them because they didn’t have any pain. And then they ask you “why does this problem keep coming back?”

3) The osteo-arthritic retiree that starts complaining of increased aching and stiffness, and when you ask them if they are still taking their Glucosamine, they respond “Oh I finished the bottle and thought I’d see how I’d go without them for a while”.

4) You meet an old regular practice member who discontinued 1-2 years ago, and when you ask them how they are going they give you the long list of ailments, diagnoses and prescriptions that they now take, and then pass comment “you know when I used to see you I didn’t have any of these problems”.

There’s a push in our profession right now to adapt us into risk-factor screening machines, who then pass appropriate educational brochures to those at risk, and warn them of the dangers of not changing their ways. Think about this: Most people who are overweight already know they are overweight; most people who are unfit already experience the effects of it; most people experiencing symptoms of Diabetes are aware of the symptoms… They don’t need you to identify the symptoms of their condition. They need help closing the void between their awareness and their behaviour!

If you want to be a wellness practitioner let me tell you a major paradigm shift you are going to have to make - It’s not about you, it’s about them. Wellness is a personal journey of lifestyle choices leading towards better life and health outcomes. You can’t make the decisions for them - if you try to then its not wellness - it’s medicine.

Here’s four questions that you must ask your practice members to make massive changes in your wellness relationship:

1) “What is your biggest health priority right now?” Their choice not yours.

2) “What are three things you think you could do to improve this area of your life?” Their choice, not yours. But this may be the point where they ask you for your educated opinion.

3) “What information do you think you need to help you make this change?” This is the point where they will most likely give you permission to feed them with resources.

4) “What would you like me to do to make sure you follow through on your plan?” This is where you help them to make some commitments, set some goals for them to achieve, define some measures for monitoring their progress, and set a time-line for review.

Click Here To See How Wellness Coaching Is Done…

WHAT IF YOU WERE ONLY ALLOWED TO MAKE ONE ADJUSTMENT?

Wednesday, October 17th, 2007

Imagine if every Australian was allowed to receive one adjustment per week, and that adjustment was covered under Medicare? But here’s the condition: You can only deliver one adjustment per week, per person, and you have to demonstrate the measure benefits of those adjustments every three months using impartial objective outcome tools. I guess there would be a minority of DCs who would think they had found easy street and delivered any old adjustment, in any old fashion, without much consideration for where or how they delivered that adjustment - just so long as the cheques kept rolling in. But for the rest of us, we would want to be completely diligent in ensuring that this one adjustment was a good one, a really good one, and that we adjusted the segment which most needed to be adjusted, and in the right direction because you can’t just hit it on both sides - you only get one shot!!

Think about this in the context of how you currently prioritise how you deliver your adjustments each and every day:

1) Do you start at the bottom and work your way up, or some other variation of this theme? Check and adjust the low back, check and adjust the thoracics, then roll them over and check and adjust their neck? Most DCs have an order in which they adjust everyone. It may not be the order I mentioned, but in most cases it will be a “routine” based on the practitioner’s habit as opposed to some patient-centred findings dictating where you start and finish. STOP IT: Take an extra few seconds to analyse your patients’ spines and make a decision about which is the most important adjustment to make on that visit.

2) Do you adjust the same segments in the same order, any three visits in a row? I thought your practice members were supposed to be getting better and progressing to a new level of health - why then would they continue to have the same subluxations? If you are activating retracing in their body then surely the next layer of subluxation should appear and need to be corrected? And, since they last saw you a lot of different stresses have presented, so they may have a new and different layer appearing on the next visit. Why do we say that the body is a self-healing adaptive organism and then fail to adapt and change our adjustments to keep up? BEWARE: If you check your notes and see that patients are getting the same mix of adjustments on every visit then there’s only two options - A) you put the stuck pattern there with your repetitive habituating stimulus, or, B) their spine isn’t evolving under your care - either way you need to try a new strategy.

3) Do you have a system that allows you to make a live analysis and differential diagnosis of which subluxation wants to be adjusted at any given moment in time? When we teach TRT we show you 14 different indicators of subluxation and train you in the differential diagnosis technique that gives you absolute certainty and precision in making this vital decision…

Click Here To Find Out More About TRT Training…

An interesting question arising from my hypothetical above is for our profession as wellness providers. I used the weekly example based on the observation that:

1) If I could get adjusted as often as I liked I would probably get an adjustment every week;

2) I conducted a highly informal survey of a group of my practice members when I asked them “if you could get adjusted whenever you liked and it didn’t cost you anything, how often would you get adjusted?” The most common reply was “I’d come every week”;

3) I have been using functional assessment technologies in my practice for over a decade and have observed qualitatively and quantitatively the biggest changes when clients are getting adjusted weekly (go beyond three weeks and you will see a significant percentage of clients start to deteriorate functionally);

4) Many chiropractors I have met who claim to be wellness DCs get adjusted weekly and recommend weekly adjustments.

But, how much would this cost the community if every man, woman and child was adjusted weekly: Using the round figure of 20 million people and $40 per adjustment, that comes to $800 million per week.

Here’s the ultimate challenge: We would have to be able to demonstrate without a shadow of a doubt that we were saving the Australian economy at least $1 Billion per week? Can we do this? Your thoughts are welcome…

Your Philosophy May Be Vitalistic, But Is Your Art?

Monday, October 8th, 2007

Your Philosophy May Be Vitalistic, But Is Your Art Mechanistic?

What is Vitalism?

1) Theory that life originates due to a force distinct from chemical and other physical forces. The classical 18th century vitalist doctrines propose that all life phenomena are animated by immaterial life spirits. These life spirits are unexplainable and undescribable from a physical point of view, but determine the various life phenomena.

2) Where vitalism explicitly invokes a vital principle, that element is often referred to as the “vital spark,” “energy” or “élan vital,” which some equate with the “soul.” Vitalism has a long history in medical philosophies: most traditional healing practices posited that disease was the result of some imbalance in the vital energies which distinguish living from non-living matter.

3) Was once a term of Aristotle pertaining to a cosmic force known as “ether” that was supposedly giving life to dead things.

Chiropractic has a vitalistic philosophy in the sense that we claim we all have an innate intelligence which gives our human bodies their healing potential - the ability to intelligently regenerate. To take this one step further, it was proposed by our pioneers that this information is transmitted through the body via the “Mental Impulse”. This is a separate and distinct concept to that of action potentials and electrical currents…

D.D. Palmer: “Chiropractors do not treat diseases, they adjust the wrong which creates disease; they have discovered the simple fact that the human body is a sensitive piece of machinery, run throughout all its parts by mental impulse.” (1910)

Stephenson: “We might conceive of this mental impulse as being composed of certain kinds of physical energies, in proper proportions, which will balance other such forces in the Tissue Cell; as electricity, valency, magnetism, cohesion, etc., etc.. Perhaps some of these energies are not known to us in physics. What right have we to assume that we have found them all? The writer presents this as a hypothesis or theory in order to get a working basis… It is no discredit to Chiropractic that it must also use theories concerning the transmission of mental forces.” (1927)

So, here’s the challenge - how does this affect the way we adjust each and very patient? Is our application, or the “Art” of doing what we do, a reflection and outpouring of this vitalistic philosophy? Let’s contrast the above definitions of vitalism with those of mechanism…

Mechanism:

1) Machine part: A machine or part of a machine that performs a specific task.

2) Something like machine: Something that resembles a machine in having a structure of interrelated parts that function together the fragile mechanism of the planet’s ecology.

3) Method or means: A method or means of doing something.

4) Philosophy philosophical theory: The philosophical theory that all natural phenomena, including human behavior, can be explained by physical causes and processes.

To be perfectly honest - this sounds more like the practice of chiropractic as it is practised in most chiropractors’ rooms.

Now here’s the challenge: If we have a vitalistic philosophy, but this has no application in what we do - then what’s the point of having this philosophy? After all - isn’t the purpose of a philosophy to provide an internal compass, via which we make decisions about what we think and believe, and hence how we behave?

This leaves us with two options…

1) Jettison our traditional philosophy and replace it with one that sounds more like the mechanistic methods - so that our Art follows on from our philosophy - that is - change our philosophy to match our behaviour.

2) Upgrade our behaviours so that they align with our core vitalistic philosophy.

Torque Release Technique provides chiropractors with a much more vitalistic model of applying their philosophy on each and every patient. And here’s what most practitioners find when they make this upgrade - they see more vitalistic changes in their practice members: Over and above the garden variety mechanistic changes - That is - they see MORE LIFE returning into the faces, minds and bodies of their patients.

Click Here To Find Out More About TRT Training…