Posts Tagged ‘Control’

HOW TO SOAR LIKE AN EAGLE WHILE SCRATCHING IN THE CHICKEN RUN!

Wednesday, April 30th, 2008

Are you “fired up” to be in practice? Are you happy to be involved in Chiropractic? Are you excited to be a part of this great profession? Here’s an early morning exercise for you - Take a moment to think about how fired up, happy and excited you are - Now - notify your face!

Isn’t it great how you leave some seminars and you are fired up: ready to challenge and change the world? Then comes Monday morning and you’re back in your practice. Have you ever noticed that some of your patients aren’t as fired up as you are? And by the end of the week you’re not fired up either?

Perhaps some of us are inclined to think: “Well, that seminar obviously didn’t work!” Kind of reminds me of that occasional patient who comes back after one adjustment saying, “I’m not fixed yet!”

You see when you were at that seminar you felt like you were soaring, reaching for the heavens. You could see for miles: Your visual acuity seemed sharper than it had ever been: You were riding high on the adrenaline air currents: You could see things you had never seen before: New horizons: Places you want to travel to on your chiropractic journey. You felt like the king of the health care birds: You were the Chiropractic Eagle!

Monday morning: You soared into the waiting run of Old McDonald’s Chiropractic Farm. And there they were waiting for you: “B-b-b-back, b-b-b-back”! Isn’t it amazing how if you hang around in the Chicken Run long enough; first you start to scratch the ground a bit, then you start pecking at the ground, and before long you even start to look and sound like your patients, and the other health care birds: “B-b-b-back”! And when you’re in the chicken run it becomes hard to see over the fence; so you start to focus on the things nearby: accounts owing, unresponsive patients, difficult staff, patient numbers.

This is where I used to be: On the practice rollercoaster: Ten new patients - I’m up. Three cancellations - I’m down. Patient tells me how wonderful I am - I’m up! Patient confronting me as to why they’re not fixed after five adjustments - I’m down! Record patient week - I’m up! Quiet week - I’m down! New car - I’m really up! CAA membership bill - I’m down - “do I really have to be a member?”! This lead to the search - could it be a new technique? Maybe a new mentor? Another seminar? New potions and lotions? How can I keep that high?

There is a way to stop this regression from happening you know. You see as humans we have a God given ability that even the Eagles don’t possess. That is, the ability to see things not present with our ‘mind’s eye’, the skill of visualisation if you like. Remember, even though you may be working in a chicken run, you are a Chiropractic Eagle! Spend time each day visualising those things you saw while soaring at that seminar - what were those visions? - Clarify them, expand on them, work out the finer details. What are the views you will see and the stops you will make on your chiropractic journey towards those visions?….. Put them on paper! What are your estimated times of arrival at each destination….. write them down.

We don’t physically have wings so what kind of vehicles will you need to get you there? A DG convertible? A Gonstead go-go-mobile? A Diversified dragster? An Activatorcopter? A Hinwood Harrier Jet? A Reikemann rocket? A Mertz Mercedes? A TRT tractor?

How do we use these visualisations? Read them, see them, FEEL them, EMOTIONALISE them: EVERY SINGLE DAY! Can you see all your patients healthy and happy in your mind’s eye? Can you smell the new carpet in your dream practice? Can you hear the laughter of children in your adjusting rooms? Can you taste the satisfaction of watching another miracle unfold in your practice?

How BIG can you visualise? Now I know that I’m the only one who used to think like this: I know you don’t say to yourself: “I just need enough to get by”, “enough for me and my family”. “I’m working towards a new car”. “I’m saving up for my next holiday”. “I want to see X number of patients”….. : THINK BIG!! You should see your practice so full with patients that you have to employ associates to cope, or at least refer them to the struggling DC down the road. You should pray for so much money that you have to give half of it away. Can you see every Australian consulting Chiropractors regularly? The demand for Chiropractic being so great that it takes the Tennis Centre or maybe even the MCG to house the DG Conference?

There is another important point to realise here. Those chickens in the run. Look at them a little closer: You see they too are Eagles! They started as eaglets when they were hatched (Isn’t that just a Chiropractic belief - that we are all born with unlimited potential?). But then they were thrown into the chicken run of control, intervention, and modern sickness care thinking. They have been in the run so long they don’t even know that they are eagles any more. In fact they look at you, standing tall and proud, flexing your enormous wing span and speaking a different language; and to be honest you look strange! You sound different to Dr Turkey….. “Gobble, gobble, gobble”! You look different to Pheasant Physio, who looks so good but does so very little. Is he just a chicken in fine clothes - a clever disguise?

But you have a quest; and I believe this is Chiropractic’s ultimate potential. Your mission, should you choose to accept it. It is up to you to reawaken those Eagles within. No-one else can do it but another Eagle! If I may use Chiropractic terminology for a moment: Teach them about the incredible Universal and Innate powers they are blessed with. Release the universal and innate intelligence with your adjustments. Speak Chiropractic Eagle language. Show them the way by your Chiropractic Eagle example. Those Eagles within them will be inexorably drawn towards you and the life of an Eagle. And here’s the other great news. They will bring all their eagle-apprentice friends along with them!

There is one important ingredient that we mustn’t forget. To give the skill of visualisation POWER we require FAITH. If there’s one thing I’ve learnt over the years, it’s that you have to have faith in something. Maybe for you it is faith in science, perhaps faith in Chiropractic, maybe faith in God, maybe you only have faith in yourself, or perhaps your faith is reliant on the vision of someone else. Let’s face it, there is more unknown in the universe than there is known; and you can only have either faith in your beliefs regarding things unknown, fear of the unknown, or ignorance. The bottom line to me is that you have to decide what YOU have faith in - a conscious decision of what you believe in: To quote a text I often refer to myself: “To have faith is to be sure of the things we hope for, to be certain of the things we cannot see.” Ask yourself: What do you have faith in?

In closing: One warning! Should you choose not to visualise, reach and believe for the life of an Eagle and choose not to plant the visions of better health and a better life as an Eagle to your patients then prepare yourself for a life in the chicken run, with the “b-b-b-backs”, Dr Turkey and Pheasant Physio. Please….. come and soar with the rest of the Chiropractic Eagles!

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THE PERCEIVED VALUE VERSUS COST FORMULA

Monday, February 11th, 2008

Whether a person chooses to continue or discontinue chiropractic care depends upon how much the person values the care when compared with how much they feel it is costing them.

If the value appears greater than the cost the patient will continue care. If the cost appears to become more than the value they will discontinue treatment. The more we can increase the perceived value the less we need to worry about the cost!

VALUE INCREASERS:

1) Experiencing benefits from chiropractic care. Especially if those benefits are over and above the initial complaint or the benefits expected.

2) Increased education and understanding about chiropractic.

3) Third parties (family and friends) experiencing benefits: Another great reason to stimulate referrals quickly.

4) A “paradigm shift”: Changing people’s attitudes from “don’t fix it till it’s broke”, to one of maintenance, prevention and/or preferably wellness. That is “getting the BIG idea”!

COST INCREASERS:

1) Financial constraints: The amazing thing about this factor is that the more you can increase perceived value the less important this becomes. If you want it then you will find a way to pay. However cost is one of the main reasons people discontinue.

2) Time constraints: The old saying is that “time is money”. If it takes a person more than 20 minutes to drive to your practice; then they sit in your waiting room for 20 minutes; then it takes 15 minutes to get adjusted; then it takes 5 minutes to pay and reschedule – that’s 80 minutes out of their life. And then you tell them you want to see them 3 times a week? Big cost.

VALUE DECREASERS:

1) No or slow perceived response to treatment.

2) A reaction to an adjustment.

3) ‘Chiropractic consultants’: Rumor, opinion and hearsay can always affect the attitude of a new member of the chiropractic “family”.

4) Our attitude towards chiropractic: It ‘rubs off’ you know!

5) “The law of diminishing intent”: Ever made a new year’s resolution; then a few weeks later it just doesn’t seem that important any more? Day to day stresses and commitments and the distractions of “life” seem to get in the way. That is – the original commitment gradually becomes diluted to the point of becoming unimportant:

If we constantly feed, reinforce and nurture our goals and resolutions there is less chance of them fading and getting lost in this way. It is never safe to think that a patient has got “the big idea” now, and will hence have it forever – they need constant feeding, reinforcement and nurturing of their goals and resolutions.

TWO WAYS TO GET PEOPLE TO DO THINGS:

1) Control and manipulate: This is like trying to get a donkey to move by putting a carrot in front of its nose or hitting it from behind with a big stick. The problem with these techniques is that the reward or the punishments need to be continually increased to receive the same response over a long period of time.

In our health care setting this would take claiming bigger and bigger benefits to our patients as they feel better (the carrot), or convincing people that if they don’t continue to see us something terrible will happen to them (the stick). At some point in time the carrot and the stick will not be big enough!

2) Build relationships and teach by example: This is not about getting people to do what we want them to do: It is about showing people how they can get what they want – by following our example!

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CAN YOU SEE WHAT YOU ARE DOING?

Saturday, November 10th, 2007

Many aspects of chiropractic practice have evolved - there have been so many modern developments from within our profession, and from complementary professions - many of which make daily practice simpler, more efficient, more effective, more objective, and even more profitable… Whether we talk about the computerisation and even automation of our front desks, technological advancements in our investigative tools, online education and marketing tools, new and diverse technique systems, in-house entertainment and educational multimedia, online and electronic banking options, and I could go on…

But at the same time could it be that as we utilise more and more technologies, and become more dependent on machines to make decisions and record memories for us - That our own innate and intuitive recording, analysing and comparative skills may be withering and vanishing?

How seriously and consciously do you control what you are seeing and absorbing in your mind’s eye, as you are working on each and every practice member, on each and every visit? This was named INTENT by our pioneers.

While you are leaning over and assessing your patients: Are you thinking about what you are going to have for lunch, reviewing your golf swing, planning your next holiday, worrying about your debts, or even rewinding the last patient who was complaining that you hadn’t fixed them yet?

Make a commitment to include the following steps as you examine and treat each person…

1) Become One: When you enter into someone’s field of intelligence (their personal space), you are being allowed into a very privileged place - AND you also enter into a dimension where you can gather enormous perceptions about the state of mind and body of that person - IF you are willing to perceive and observe them! The way to take this to its full potential is to comprehend that when you enter into this “zone” you and your patient become one. Have you ever started to feel angry, sad, frustrated, or agitated while adjusting someone - guess what - it might not be you feeling it - it may be them. See if you can develop this skill of knowing more about your clients than they know about themselves…

2) Visualise: As a Chiropractor, you are extremely blessed, because you have done some of the most comprehensive anatomical, physiological, biomechanical, neurological and even pathological studies possible. As you examine and adjust each person, develop “XRay Vision”: Visualise the structures and functions that you are examining and adjusting as you perform each procedure. Makes the job much more interesting and fascinating. Your diagnostic and technical skills will improve in a quantum leap if you integrate this one skill…

3) See Whole: This transports your visualisation skills to the next dimension: Making the jump from observation, to influence! See the fixated joints start to move again; visualise a person’s alignment being restored; feel the surge of nerve flow and energy transmission; envision cells, tissues, organs and beings becoming whole and vital once again…

When we teach Torque Release Technique we equip you with a comprehensive range of indicators which you use in your ongoing evaluations of your patients’ state of wellbeing, and degree and location of Subluxation. These build and strengthen your intuitive and innate abilities to perceive and differentiate what condition someone is in, AND where and how they need to be adjusted.

When you put this all together you achieve what is probably best described as TOTAL CERTAINTY.

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