CHIROPRACTIC EXCELLENCE

Many of us spend much of our thought life thinking about what we HAVE or what we would like to have; and even what we don’t have or don’t want to have.

Whether we are thinking about our finances (“If I was rich the things I could do…”), our material possessions (“I need that toy…”), our relationships (“If he/she paid me more attention I would be happy…”), our business (”If I saw more patients then I would enjoy practice…”), our health (“I’m sick and tired of being sick and tired…”) etc.

When we are day dreaming about what we would like to have, or stressing about what we currently have , we forget that there is always something which precedes what we possess! And this is - what we DO!

It can be a depressing thought, but many personal development authors tell us that what we have and what we will have in the future are a direct result of what we have done previously and what we are going to do next! Action leads to results.

There is an even higher activity though, which precedes doing, and hence also having. And this is - BEING!

Have you ever thought about what you want to have and someone has advised you what to do. But, you just don’t seem to be able to break through and consistently DO a new behaviour. This is because you haven’t changed your BEING.

There’s times when we all wonder why two people can be taught the same procedures but get totally different results - This is because their BEING is different.

So - to make quantum leaps in our personal development, we need to make changes in our BEING! Our being is the roots of our character and personality: Our beliefs, our mission statements, our values, our visions, gifts and talents.

Who do you want to be? What will they say about you at your funeral? Are you here to serve or to receive?

Business management in the ‘80s taught people to plan what they wanted to HAVE - set goals - then work backwards to determine what they needed to DO - and this in turn would direct what the person needed to BE.

Sometimes Christian ethics teaches us that we just have to concentrate on our BEING, and God will provide for all our needs (our HAVES). This ignores the fact that whenever we get our BEING into true integrity we become inspired with things we can do - which leads to what we will HAVE, by “God’s Grace”!

Then there’s those of us that are so trapped in the DOING that we forget what we were BEING when we got inspired to DO! (read the last line again slowly!) And we can’t even remember what we are going to HAVE as a result of that DOING! We just keep on doing those things over and over into the future, because they are what we have been doing in the past.

The new business and personal development ethic is based on putting first things first - work out your “BEING”, and spend time regularly keeping in touch with that BEING. This will direct and keep your “DOING” on track. The “HAVING” will then just become a by-product of these processes, a symptom or fruit of our BEING!

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In order to go through the step by step process of building your dream practice, it is necessary to start at the beginning: That is; WHOM DO YOU WANT TO SERVE?

There are three main reasons why you need to define your “ideal patient“.

1) To make you aware of the people presently using your services, that you enjoy serving. By identifying who they are you can better understand how to best serve, reward and encourage these people.

2) So that you know how to attract these people to your practice by better understanding their needs and values.

3) To help you determine what systems and procedures you need to put in place to help the rest of your patients to grow into being an ‘ideal patient’.

DESIGNING THE IDEAL PATIENT:

Think of the patients you presently enjoy serving in the practice; the ones you look forward to seeing and when you see their name on the appointment book it brings a smile to your face. Why do you like them?

Some of the characteristics we might need to consider include: Age, gender, occupation, socioeconomic group, culture, health status, attitude, sense of humor, marriage status, hobbies, interests, values, understanding of health care and chiropractic, with or without kids, appearance etc…

AN EXAMPLE: MY ‘IDEAL PATIENT’:

• Communicative.
• Obedient.
• Positive attitude and outlook.
• Inquisitive.
• Health conscious.
• Believe in chiropractic.
• Value chiropractic care.
• Honest.
• Any age, gender, culture etc.
• Families.
• Pays for care.
• Refers others.
• Gives recognition for the care they receive.
• Smile!
• Doers.
• Reliable.
• Enthusiastic.
• Responsible.

Sit down with your TEAM and brainstorm the different attributes of your practice’s ‘ideal patient’ and come up with your own description…