Posts Tagged ‘Back Doctor’

YOUR ATTITUDE IS CONTAGIOUS!

Sunday, January 27th, 2008

The number and type of clients you see and draw to your practice are a SYMPTOM of your own attitude towards chiropractic!

1) If your attitude is that chiropractic is great for the relief of any number of aches and pains - then you will have a pain relief and crisis care practice.

No matter how many visits you try to extract from your customers, they will tend to use you only for the relief of aches and pains - you may have a PVA of 20, but this will be 20 visits of crisis care. And because you will see primarily pain relief occurring, you will justify your attitude. In other words, you will either not initiate larger state of wellbeing and general health changes, or even if they are occurring you will be oblivious; because you won’t even ask the questions that might detect that something else is going on. And your patient’s won’t think to mention any other changes that are happening in their lives, because you are the “Back Doctor”, and the other stuff has nothing to do with you.

2) If your attitude is that chiropractic is good for fixing back problems, or straightening abnormal spinal angles - then you will have a corrective care practice.

You could have a huge practice, with people seeing you for a bunch of visits in a relatively short space of time. People will be convinced and even impressed by your level of professionalism, equipment and affluent appearance. But here’s the question: How many families are you seeing, how many of your clients have been seeing you for 5 and even 10 years, how dependent are you on the next bunch of new patients to refill the appointment book and balance sheet?

3) If your attitude is that regular chiropractic helps to prevent spinal problems from progressing to be serious, acute and painful - then you will have a maintenance practice.

How quickly do your patients get to four to six week intervals in their care? Often they get to monthly visits and you haven’t even reassessed them. A couple of times a week for a couple of weeks, then once a week for a couple more weeks, and then before you know what’s happened they are booked in, in 4-6 weeks. They may be out of pain, and they may have experienced some initial health improvements, but have YOU really made any signifiant physiological and functional changes to their global state of wellbeing? Will they live longer and better as a result of an adjustment every 30-60 days, while in between they undo all your good work?

4) If your attitude is that chiropractic is an integral part of a person’s health program, having an effect on their nervous system and releasing the work of the body’s innate intelligence - then you will have a broad scope health and wellness practice.

Their symptoms, state of disease, financial position are even totally irrelevant to your belief that a regular adjustment will do them good… It’s this simple - PEOPLE WHO GET ADJUSTED DO BETTER! And they usually feel and function better too. But you don’t take responsibility for your practice members’ state of health - You didn’t get them into the state they are currently in, and you can but assist them and even coach them towards a more optimal lifestyle… You understand that each adjustment is a positive healing step forwards, and you utilise all your clinical and technical skills to determine how many steps they take backwards in between adjustments to determine the optimal schedule for their care. And this attitude is contagious, because the type of new patient that appears at your door seems to intuitively understand this philosophy, and they seem to be surrounded by a family and peer group that wants to join them at your rooms on a regular basis.

Click Here To Find About Practice Growth Coaching…

Are You Relieving Your Patients’ Emotional Pains And Strains?

Sunday, October 7th, 2007

Are You Relieving Your Patients’ Emotional Pains And Strains?

Whether or not we all agree on the theory that Subluxation is the cause of ALL illness - most DCs agree that there are three primary causes of Subluxation - Physical, Chemical and Mental.

At our TRT programs I ask the participants to rank these factors, and we always get 100% agreement - Emotional factors are by far the most common cause of Subluxation. So how does this revelation impact your every day clinical conversation and your adjusting procedures? Let me put this another way - what system/s do you have in place in your practice to identify and correct the emotional component which is causing most of your practice members, the majority of their problems?

What happens in your practice when someone is responding slower than you would expect, they keep exacerbating their condition, or you keep identifying the same recurring subluxations?

Here’s what it sounds like in most chiropractic offices: “Well Fred, what did you do on the weekend - did you do any gardening or lifting? Tell me about your office chair at work. How many hours do you spend in front of the computer? Are you doing some exercises? What position do you sleep in? Tell me more about that car accident you had 55 years ago.”

Notice something missing? Where were the questions to identify the emotional cause, let alone the second most common cause of subluxation - chemical? Physical, physical, physical…

Do you want to be a wellness chiropractor and not a back doctor? Then you need to connect with your practice members on an emotional level. This has got nothing to do with counseling or psychology, and it’s definitely not about finding new referrals for the Beyond Blue program. But it is about providing your customers with a more holistic service…

Next time you find yourself in the above scenario, stop yourself before you blow the opportunity for a learning moment, and try this instead…

“So Fred, why do you think that your body is having trouble getting better as fast as YOU would like?” Fred’s usual answer will be “well I d’know, your the doctor?”

“Have I told you that there are actually three causes of subluxation? There’s the obvious one, the physical stuff that happens to you and that you do to yourself. Then there’s chemical stuff; you know, all the toxic stuff that we eat and drink, and all the poisons that exist around us in our homes and in the environment, like allergies. Then the one you might not have thought of before, is the mind - this is actually the most common and the most severe cause of subluxation. Fred, can you think of any mental or emotional stuff in your life that might be creating stress inside your body?” Now don’t drop the ball, stay silent until Fred comes up with some ideas… Then adjust him as per usual.

Like I said, this doesn’t have to lead to a psychotherapy or hypnotherapy program; just the therapeutic power of the identification and connection of HIS emotional stuff with his subluxation will astound you….

Click Here To Find Out More About Chiropractic Coaching…

WHAT CHIROPRACTORS LOVE ABOUT TORQUE RELEASE TECHNIQUE

Monday, May 21st, 2007
  1. Speeds up your decision making – provides an extremely fast assessment process that delivers absolute certainty that you are adjusting each client exactly where they need to be adjusted on each and every visit.
  2. Is so much easier on their own bodies – are you paying a personal physical and emotional price for the healing that you provide to others? Why not upgrade to a new-generation technique that is easy on your body and mind?
  3. Provides an extremely effective low-force adjusting strategy – If you are like me, you may have steered away from instrument and low-force adjusting because you perceive it to be inferior to manual adjusting. The Integrator actually provides you with specifications that surpass manual adjustment – higher speed, greater specificity, recoil and torque, pre-loading mechanism to make every adjustment reproducible and consistent, exact correctional vectors, true adjustment for force, can deliver adjustments with spine in neutral posture to reduce iatrogenic risks.
  4. Helps make the quantum shift to a neurologically-based system – You may think in your own mind, that when you produce a cavitation in your practice members’ subluxated spine, that you are releasing the flow of the mental impulse: But in most of your patient’s minds, they think you are cracking their back to stretch their stiff and sore bones… This is a sad but true fact about public perception. But, the good news is that when you shift to an assessment process which utilises neurological indicators, and adjust with an instrument that has been designed to initiate neurological change; it becomes so much easier to shift your practice members’ understanding to the fact that you are a nerve doctor, and not a back doctor.
  5. Allows them to see more clients in less time – Speed up your assessment and clinical decision making, reduce the number of adjustments you perform on each visit, cut back on the extra stuff that you do out of habit as opposed to clinical necessity – All this translates to increased productivity and profitability, and decreased time wastage and brain drain.
  6. Opens up your practice world to the emotional component of Subluxation – You don’t have to become a counsellor, but when more of your clients experience emotional, mental and even spiritual change following their adjustments, they’ll want to tell you about it. They’ll also want to tell their friends, family and colleagues about it; and usually what happens in a TRT practice is you become inundated with folks desiring and experiencing the same changes.
  7. It fits snugly into a wellness paradigm - Chiropractic has succeeded in positioning its identity in the community: The average person on the street, the local GP, other health care professionals, and your local media all think you treat sore backs reasonably effectively, and then try to keep them coming back for no particular reason. If you want to reposition yourself as a “wellness” provider then you are going to have to appear very different; and your “product” or “unique selling proposition” needs to appear cutting-edge, exciting and modern. TRT fulfils all of these criteria – you’ll actually find your practice members asking “I know this is really great for my total health and energy, and I don’t seem to get sick very often anymore, but if I develop a sore back should I still come and see you, or should I go to one of those old-style chiros?”
  8. It’s actually becomes easy to write a case study – Because the protocols of TRT analysis are well documented and consistent, because you learn neurological indicators that can be documented and even quantified, and because you seem to attract more diverse clinical presentations, most DCs find themselves having a steady stream of cases that can easily be written up and published.